Saturday, May 9, 2009

Why do Kampgrounds of America (KOA Kampgrounds) like to spell things with a "K" instead of with a "C"?

KOA spells Kamping Kabins® and Kamping Kottages® with a K. I read through the history of the organization (http://koapressroom.com/companyinformati... ) and the Frequently Asked Questions on the website (http://koa.com/feedback/contactus_faq.ht... ) as well as searched the site and I could not find any information for this phenomenon.





Is there some story as to why the "C" is replaced with "K" in these words?

Why do Kampgrounds of America (KOA Kampgrounds) like to spell things with a "K" instead of with a "C"?
The little symbol after Kabins and Kottages says it all. It's a registered trademark of that business. It's a unique spelling that matches the company name.
Reply:it's a marketing ploy. It gets your attention. Whoever thought of it is a genius as everyone knows now a days what a KOA is.
Reply:To capture your attention and to distinguish themselves


from ANY old "campground of America."


Everybody knows what a KOA is, but not everybody


knows what the monogram stands for.
Reply:Because they thought of it first. It gets attention and one does not forget who they are and they are nationally recognized by their name. Its called marketing and for them it's working quite well don't you think?


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